I’ve drafted a lot of blog posts about the subscription model (and binned them all because I couldn’t figure out a way of saying “not everyone is entitled to make a living from the one piece of software they wrote” without sounding like a complete asshole), but this article from Danny Crichton says pretty much everything I wanted to – subscriptions are probably the new norm, but developers and marketers need to be smarter about the pricing to avoid shooting themselves in the foot.